Community college market penetration

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Global Community College Market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is the extent of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities, and threats of a Community College Market company can be identified.

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Historically, community colleges had little need to invest in student recruitment. As open access institutions, they could simply open their doors and allow students to come to them. Today, however, college leaders are finding this hands-off approach insufficient as they grapple with unprecedented enrollment challenges.

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It is a segment of the US public higher education market. In the US, community colleges once commonly called junior colleges are primarily two-year public institutions of higher education. Many colleges also offer remedial education, GEDs, high school degrees, technical degrees and certificates, and a limited number of four-year degrees.

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For many small community colleges, large scale content marketing strategies are so far down their wish list of items that implementing them seems unachievable. Their marketing departments may consist of a single person, whose responsibilities include internal program promotions, on-campus signage, organizing the course catalog, updating the website with the latest program information, and designing brochures for various student aid initiatives. After all, writing well-researched articles about the job market for various industries is time consuming. Creating an accessible website to showcase these articles, not to mention print and digital campaigns, is the job of an entire team of people.

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College students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. They're part of that coveted to year-old demographic. If your product has a shelf life after college, you're in luck--you're catching them in their purchasing power formative years.

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However, even larger growth is possible by increasing participation rates for key age segments. The projections rely on current enrollment data at RCC compared to official population projections for Jackson and Josephine Counties. We provide enrollment projections at 5-year intervals through below.

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Jump to main content. Strategic planning at Mesa Community College MCC is a dynamic, collaborative, and continuous process that sets the future direction for the college. Guided by our college's Vision, Mission, Values, and Student Learning Outcomes, the process ensures the long-term viability of our institution for our students and community and the effective and efficient use of public resources, ultimately aligning with and supporting the Maricopa County Community College District Strategic Plan.

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