Representing its most thorough revision ever, the Betty Crocker Cookbook, 11th Edition includes hundreds of new recipes, three new chapters, and icons that showcase how we cook today—faster, healthier, and with many more flavors. New features celebrate the book's expertise and heritage with repertoire-building recipe lessons and fresh twists on American classics. With nearly 1, gorgeous new photos and 1, recipes, as well as invaluable cooking guidance, The Big Red Cookbook is better and more comprehensive than ever before.
If I was lucky, there were some stale Chips Ahoy to munch on. Of course, I was drawn to the strange and unfamiliar … Betty Crocker. With her Mona Lisa expression, Betty looked out from her place at in the middle of the spine.
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And down the rabbit hole I went. Betty Crocker cookbooks are at the top of the list when collecting mid century cookbooks. And why not? They can be found relatively easy, are moderately priced and can often still be found in good vintage condition.
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Betty Crocker is a fictional character created to promote General Mills Products in General Mills had published several other cookbooks using the Betty Crocker name before Betty Crocker's Picture Cook Cook became a revolutionary publication because the cookbook contained recipes beyond the normal baked goods that Betty Crocker was famous for, the cookbook contained new methods of cooking old recipes, and most importantly the cookbook contained pictures, both photographs, and drawings, to demonstrate cooking techniques and processes.
The character of Betty Crocker was created by the Washburn Crosby Company in as a name to be used when replying to consumer baking questions. In Betty Crocker made her first visible appearance, in a portrait created by artist Neysa McMein. Since then the character has changed appearance several times over the years to reflect the times, with the current version created from a combination of 75 different women of all ages and races.
The persona of Betty Crocker was invented by the Washburn-Crosby Company which would later become General Mills as a feminine "face" for the company's public relations. More than 75 million copies of the book have been sold since it was first published in The original edition assumed very little knowledge on the part of the reader.
Betty Crocker inspires you to cook at home by providing easy-to-follow recipes, helpful how-to cooking information and all the tips and tricks you need to make cooking fun and enjoyable. Connect with your family and friends over delicious food and cooking experiences you make and share. I'm guessing you know how to make them.