Victoria's Secret in hot water with American parents for their new beachwear line, aimed at younger women. Knickers featuring glittery slogans such as 'Call Me', 'Wild' and 'Feeling Lucky' form part of the mix alongside brightly coloured hoodies and jersey basics. Stuart Burgdoerfer, the chief financial officer and executive vice president of Victoria's Secret brand owner Limited Brands, may have fuelled the belief that Bright Young Things was in fact a new line aimed at a younger audience when he was quoted as saying: "When somebody's 15 or 16 years old, what do they want to be?
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With all the noise around the big game, it was a ladies underwear campaign that won the week. Aerie generated huge buzz by depicting some realistic-seeming well, more realistic than thisunphotoshopped models in its ads and on its site. Yes, the bar is pretty low when we all cheer that an advertiser includes beautiful models, some with a slightly higher body fat percentage than the beautiful women we typically see in ads.
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Many parents would despair at the thought of their year-old daughter becoming pregnant. Too much, too young? Seen posing in revealing clothes at just 12, Soya is now weeks pregnant at just
The Advertising Standards Agency noted concerns over "a significant gap between the model's thighs, and that her thighs and knees were a similar width". A picture of a shockingly thin underwear model used to advertise lingerie has been banned because it could encourage young girls to copy her. The advert featured just the lower half of the woman's body wearing a pair of briefs on clothing chain Urban Outfitter's lingerie section.
Despite being more age-appropriate, even the photographs for the "femme" collection are unsettling. The way the young-looking model is posed with that sunglasses-wearing teddy bear--she's made to look like a child, while the actual children are made to look like adults. What do you think?