For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The brand primarily targets young guys who like to make the most of weekends with friends.
The teen retailer recently started carrying men's "Campus Fit Shorts," which come in bright colors such as lime green and royal blue, and fall to the mid-thigh, a much shorter length than its three existing styles. They appear almost identical to those from Chubbies, a fast-growing online-only shorts brand that's pioneered the style, and made it especially popular among college frat guys. Lots of them.
There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies is among the latter. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy.
Start drooling, ladies. If one clothing brand has its way, bros across the nation will soon be exposing a few more inches of hairy thigh. Frat brothers are fast embracing Chubbies, a line of short shorts aimed at young men from a small San Francisco-based company seeking a national presence. Now women will objectify them.
Hency: Chubbies is an American menswear brand revolutionizing shorts. Chubbies was created out of a true passion for shorts and the weekend. We are proud to be an American-made brand, committed to manufacturing all our products domestically and keeping jobs in the U.
These bad boys are kind of a big deal: they're made from our newest, fanciest, most-technologically-advanced stretch casual fabric for the ultimate in movability and flexibility. Fit: These stretch shorts have an elastic waist, a 5. Nothing will make your thighs look as good as these.
Upgrade your go-to Hawaiians with a masculine floral print instead. This orange turns to a pineapple and hula girl print when wet. The longer length and no-stitch construct is perfect for surfers who want to avoid chaffing.
Wow…I just realized the title of this article sounds like one of those stupid Buzzfeed articles my high school friends share on theFacebook. Branding can be confusing. Click around my favorite is their customer service page.
But for Chubbies cofounders Kyle Hency, Rainer Castillo, Preston Rutherford, and Tom Montgomery, it was the most natural thing in the world to start a company based around retro-inspired shorts. After graduating from Stanford, where they all met, the four guys pursued jobs in different fields ranging from traditional finance to the startup world to corporate retail. Back in college, the four guys would wear retro short-shorts they found in thrift stores and had handed down from their dads and uncles. So ina few years after graduating, they decided they'd had enough of their own jobs — they wanted to start their own company together, and they wanted to sell the short-shorts they loved wearing themselves.